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EV disaster: electric vehicles lose market share in the U.S. as sales decline



Oh, how the mighty have fallen and the lightning is less luminous! Well, not really, but it seems like electric vehicles (EVs) in the U.S. have hit a bit of a speed bump on their road to world dominance. In the first quarter of 2024, EV sales in the U.S. took a slight detour, with a modest 3.3% growth compared to the same period in 2023. This marks a significant slowdown from the 47% growth that fueled record sales and a 7.6% market share the previous year. As a result, the EV share of total U.S. sales dipped to 7.15% in the first quarter of 2024, down from 7.6% in 2023.
Tesla, the once-unquestioned leader of the EV pack, saw its global sales decline by nearly 9%, which Tesla attributed to a few factors like factory changes, shipping delays, and an attack that knocked out power to one of its factories. Meanwhile, other automakers like GM and Stellantis also experienced sales declines, contributing to the overall slowdown in the U.S. EV market.
The reasons for this EV market share decline are varied, but some potential culprits include:
  1. High interest rates: With interest rates near 24-year highs, consumers are less likely to take on new vehicle loans, especially for EVs, which can carry a higher price tag than their internal combustion engine counterparts.
  2. Limited range and charging infrastructure: Mainstream buyers are still wary of EVs due to concerns about limited range and the availability of charging stations. Despite efforts to improve charging infrastructure, range anxiety remains a significant barrier to EV adoption.
  3. Price sensitivity: The average sales price for new vehicles has decreased, which may suggest that consumers are looking for more affordable options, potentially steering them away from EVs.


So, while the EV market may have hit a bit of a speed bump in the U.S., it’s not all doom and gloom. The first quarter of 2024 still saw nearly 3.8 million vehicles sold, and the EV market share, though slightly lower than the previous year, remains a significant portion of the total market. Plus, with continued advancements in battery technology, improvements in charging infrastructure, and potentially lower interest rates on the horizon, the EV market may well be poised for a resurgence in the not-too-distant future.
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